East Africa Toolkit: Demand Generation
- Improve the capacity of community health workers to promote family planning (see CHW approach)
- Strengthen family planning and AYSRH interpersonal communication skills among health workers (see Service Delivery)
- Using entertainment-education approaches, such as radio engagement and community dialogues, to promote family planning and AYSRH
It is possible for these approaches to effectively reach young people, but program implementers need to be intentional in making sure that young people are not only reached but with messages and visuals that speak to them. As a result, this toolkit includes approaches to specifically target them in addition to integrating them into the above-mentioned approaches.