Demand generation activities aim to increase clients’ desire to use family planning by changing their attitudes or perceptions about family planning or increasing their awareness or knowledge about family planning methods. Many demand generation activities also aim to shift social and cultural norms to affect individual behavior change.

 There are a great number and variety of demand generation activities. TCI programming has found the following activities to be most impactful in Pakistan: home visits made by community health workers and having community health workers map their catchment area so that they can tailor their messages, engaging men and other influencers, and community activities to raise awareness and mobilize potential clients.