TCI promotes sustainability and local ownership while demonstrating the feasibility of long-term investment in reproductive health. TCI supports Nigeria in scaling up the positive changes in reproductive health delivered through the Nigerian Urban Reproductive Health Initiative (NURHI) since 2009. Managed by The Johns Hopkins Center for Communication Programs (CCP), TCI’s Nigeria hub accelerates the scale up of NURHI approaches and provide guidance to self-selected states, local government areas (LGAs) and partners willing to invest in family planning. New states, cities and partners ask for technical and financial coaching and mentoring to implement successful family planning programming to match their own investments.