The Challenge Initiative is positioned to promote sustainability, local ownership and demonstrate the feasibility of long term investment in Reproductive Health. TCI offers Nigeria the chance to accelerate and scale up the positive changes in reproductive health delivered through the Nigerian Urban Reproductive Health Initiative (NURHI) since 2009.  Managed by The Johns Hopkins Center for Communication Programs (CCP) with funding from the Bill and Melinda Gates Institute, TCI will accelerate the scale-up of NURHI approaches and provide guidance to self-selected states, Local Government Areas (LGAs) and partners willing to invest in family planning (FP) programming.

TCI Nigeria will catalyze a true FP movement in Nigeria where new states, cities, and partners ask for technical and financial coaching and mentoring to implement successful FP programming to match their own investments. TCI seeks to help states and cities replicate innovative FP models for improved maternal health in Nigeria.

Over the life of the project, TCI Nigeria will encourage at least 10 states in Nigeria to invest their own resources to replicate the NURHI model and increase the number of FP users in urban areas.

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