TCI University Toolkit: Demand Generation
- India: For women, exposure to brochures, billboards, posters, and pamphlets, in addition to community health workers
- Nigeria: Exposure to local radio programs, TV programs, and outreach activities where FP discussions took place
- Kenya: Local radio programming in addition to community health workers
- Senegal: Behavior change communication with mass media and community activities, such as home visits, activities with religious leaders and visits in the workplace
To design these activities, URHI projects used a scientific approach to design their demand generation activities. The Core intervention “Scientific Approach to Behavior Change” describes the systematic process to develop a demand generation strategy. We recommend you start with that resource before browsing through the core and elective interventions.