Methodology for Pretesting LPAY Below The Line (BTL) Materials

TCI-LPAY Team in collaboration with the NURHI 2 LPAY Team reviewed existing NURHI 2 Below The Line (BTL) materials and developed new youth-friendly ones to respond to the unique needs of adolescents and youth. The focus of the messages is to promote life planning information and services, debunk myths and misconceptions around contraceptive use and make life planning a norm among adolescents and youth. Sample materials have been produced for pretest before roll out on various platforms and through identified social networks at the state and LGA levels. This document outlines the methodology employed for pretesting the BTL materials.