Pakistan: Demand Generation

Indicators for success

  • Number of MWRAs reached/counseled
  • Number of MWRAs registered
  • Number of tokens generated/referrals provided
  • Number of tokens redeemed/referrals completed
  • Number of short-term contraceptives (condoms, pills and injectables) purchased
  • Number of IUCDs inserted (long-term contraceptive)

Resources needed

If government and private organizations train female healthcare workers on social mobilization, the following items must be budgeted:

  • Printing costs for IEC material, brochures, client record books, client registration, and referral books
  • Venue for trainings
  • Logistics (transport, per diems, lunch)
  • Accommodation (depends on the number of training days)

What Is the Evidence?

  • Healthcare workers can enhance the knowledge of both women and men about birth spacing, risks of incessant pregnancies and iron-anemia deficiencies because of unplanned and closely-spaced pregnancies.
  • A study in Pakistan found that a provider using interpersonal communication (IPC) interventions generated nine more family planning clients on average per month, and two more youth clients. The study further found that the IPC providers had a positive significant impact on client volume for all outcomes.
  • Contraceptive prevalence rate (CPR) increased from 42.3% at baseline to 53.0% during a community-integrated intervention in Karachi. The article highlights that door-to-door meetings played a pivotal role in addressing myths and misperceptions, allowing a 9.2% boost in the uptake of modern contraceptives. In addition, indoor sessions enabled women to communicate about their pregnancy-related issues in confidentiality.




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