Nigeria Toolkit: Demand Generation
Establish and Strengthen State SBCC Committee
What is it?
The Social Behavior Change Communication (SBCC) committee is charged with the responsibility of coordinating all demand generation activities in the State; this includes leveraging existing activities and indigenous events to spread family planning messages. Participants and committee members are drawn from the State Ministry of Health, State Primary Health Care Development Agency (SPHCDA), Local Government Health Education/Promotion Units, other relevant government ministries/agencies, journalists from both public and private-owned media establishments, CSOs, young people and community influencers.
Why is it important?
- Ensures government ownership and better coordination of SBCC activities throughout the State.
- Guarantees diffusion of family planning and child birth spacing messages throughout the State, beyond TCI-supported LGAs.
- Increases likelihood of sustainability of SBCC activities beyond the life of TCI’s support.
What are the steps for implementing this approach?
Step 1: Liaise with the Leadership/Chief Executive of the Collaborating Government Ministry/Agency to Assign a DG Focal Person
This step refers to the initial engagement with the chief executive officer(s) of the State Ministry of Health or State Primary Health Care Development Agency (SPHCDA) in the State to assign a State officer who will serve as the lead on demand generation (DG). This is important since the State may not necessarily have a coordinating team for demand generation related activities.
If a State has a Social Mobilization Committee, then TCI works to transition it to a SBCC Committee and strengthen it.
Step 2: Hold an Initial Meeting(s) with the Stakeholders
Hold an initial meeting(s) with the stakeholders beginning with the State DG lead and then the chief executive and key stakeholders to get their buy-in for the establishment of the Committee.
It is important to envision the DG focal person on the need for an expanded Committee before engaging other key stakeholders as the DG focal person is expected to push and drive the process. In some States, the process began with having an expanded DG team at the State level.
For example, with TCI support in Bauchi and Ogun states, the need to have other team members at the state level was discussed with the State DG lead and the Executive Chairman/Secretary (EC/ES) of the Primary Health Care Development Board who then nominated staff members from the FP, health education and the information unit, to work with the state team lead in demand generation. This initial engagement with the two States necessitated the development of a guideline for the composition of the Committee. This helped to identify ministries, agencies and organizations that members are to be drawn from. This was used in the expansion of the Committee in the two States as well as for the other eight States.
Step 3: Organize a Meeting with the Newly-Formed DG Team
After team members have been identified, it is imperative for the newly formed team to meet. This debriefing meeting will aim at intimating the members of the Initiative, the significance of demand generation as well as the roles they are expected to play which will contribute to program objectives.
For instance, TCI in Ogun state supported a debriefing meeting, which was held with the newly established team in the office of the ES on September 27, 2017 at the Health Education Unit office of OGPHCDB. The State DG team initially started with 5 members but was expanded to 8 members including: 2 Reproductive Health Experts, 2 Health Educators, 2 Information Officers and 2 Staff of the Ministry of Women Affairs.
Step 4: Plan for an Official SBCC Committee Inauguration & Capacity Strengthening Efforts
It is important to work with the State to realize the need to inaugurate an SBCC committee as a means of ensuring that a mechanism is in place to coordinate and support DG activities in the State. It should be conceived as a means of enshrining sustainability hence the composition of members being representatives of relevant government ministries and parastatals. This is achieved by identifying capacity gaps which will be incorporated in the capacity building plan.
During this planning, the State DG Lead drives the process of engaging with the leadership of the State Ministry of Health/PHCDA to select a suitable date and venue for the inauguration, drafting and dispatching letters of invitation to the prospective Committee members.
In Ogun state, the DG team went ahead to identify capacity gaps that will be addressed in the planned SBCC capacity building workshop.
Step 5: Inaugurate the SBCC Committee & Strengthen the Capacity of Members
At this point, the SBCC inauguration and first capacity building activities will begin. The initial capacity strengthening activities include:
- Introduction to SBCC through oral presentations, interactive plenary sessions, and quality time for question and answers
- Exposure to TCI-U and other implementing partners developed SBCC materials
- Development of a workplan, including leveraging indigenous festivals and events for SBCC activities
- Creation of a community of practice (CoP) platform to ensure continuity of interaction and experience sharing
During the training, the Committee develops a workplan as part of its core mandate of implementing DG activities. In developing the workplan, the Committee majorly leverages on existing indigenous events/festivals, national/international days and other State events where SBCC activities to promote FP will be conducted. This strategic approach is to ensure sustainability of these activities. At the end of the training, a WhatsApp platform was created by the Committee for the purpose of information dissemination, knowledge and experience sharing. In Ogun, the members set up 2 WhatsApp groups. One for the Committee members themselves and another for all participants in the workshop to for experience sharing, information dissemination and knowledge building.
Step 6: Facilitate Follow-up Meetings of the SBCC Committee
The frequency of meeting is subject to the decision of the State and ranges from once a month to once every two months to once a quarter. However, the least expected number of times is once a quarter.
During the meeting, activities already conducted are reviewed while plans are also firmed up for upcoming activities.
TCI provides TA in the following areas, depending on the needs of a particular State and its SBCC Committee members:
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It is important to assign a state officer to serve as the lead on demand generation to drive the process because there may not already be a coordinating team for demand generation.CorrectIncorrect
Initial capacity strengthening activities for the new SBCC committee include:CorrectIncorrect
Depending on the needs of the state TCI can provide technical assistance in:CorrectIncorrect
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