Pakistan: Service Delivery

​Postpartum Family Planning

Indicators for success

  • Increase in clientele
  • Increase in revenue
  • Number of MWRAs reached/counseled
  • Number of MWRAs registered
  • Number of tokens generated/referrals provided
  • Number of tokens redeemed/referrals completed
  • Number of short-term contraceptives (condoms, pills, and injectables) purchased/distributed
  • Number of IUCDs inserted (long-term contraceptive)

Resources needed

  • Infrastructure (material to upgrade clinics)
  • Printing costs for IEC material, brochures, client record books, client registration, and referral books
  • Venue for training
  • Logistics (transport, per diems, lunch)
  • Accommodation (depends on the number of training days)

What Is the Evidence?

  • Greenstar’s Social Marketing Program strengthened PPFP in six districts of Pakistan. In three years of program execution, we generated almost 39,000 PPFP clients, of which 10,000 were married between the ages of 15 and 25 years old. The program used social franchising, social marketing, and social mobilisation model to advocate for PPFP and its benefits in the communities via 576 Sitara Bajis (SB)–Greenstar’s trained social mobilizers–tagged with 610 service providers. After the program, around 80 SBs were rehired by the service providers to generate demand and create referrals to their clinics.
  • 95% of women who are 0–12 months postpartum want to avoid a pregnancy in the next 24 months, but 70% of them are not using contraception (Ross & Winfrey 2001).


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Pakistan Program Areas

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