TCI Global Toolkit: Demand Generation

Social Mobilization

Evidence from the Urban Reproductive Health Initiative (URHI)

More than 375 social mobilizers in NURHI project cities educated their communities about family planning. Between 2010 and 2014, the modern contraceptive prevalence rate increased from 21.1% to 30.7% among all women and from 18.8% to 29.0% among poor women in the six NURHI cities (Measurement, Learning and Evaluation Project Nigeria Team, 2017).

Modern contraceptive prevalence rate (percent) by woman’s age at time of baseline and endline NURHI survey in six urban sites

Social mobilization is one of several contributing activities that led to the increased uptake of modern contraceptive methods by women in the NURHI cities. While sometimes challenging to measure on its own, it is clear that social mobilization activities help increase awareness and generate demand by engaging communities in the social mobilization process.

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