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Scientific Approach to Behavior Change Assessment

by Kathryn Walsh | Aug 25, 2017

Demand Generation Scientific Approach to Behavior Change Scientific Approach to Behavior Change Assessment
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  1. Question 1 of 5
    1. Question

    Increasing evidence suggests that demand generation interventions based on social and behavioral science theories are more effective than those without a theoretical base, especially when multiple theories and concepts are considered.

  2. Question 2 of 5
    2. Question

    The ideation concept holds that people’s actions are influenced strongly by their beliefs, ideas, and feelings and that changing them can change behavior, including contraceptive behavior.

  3. Question 3 of 5
    3. Question

    The Nigerian Urban Reproductive Health Initiative identified a number of specific ideas and feelings that predicted whether a woman would or would not use contraception. The more of these predictors the woman had, the more likely she was to use family planning. These positive predictors included:

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    4. Question

    How do you intend to use the information reviewed and/or tools that you accessed?

    • This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.

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    5. Question

    How useful did you find the information and/or tools presented on this page? Please write your response in the box below using one of the following phrases: Very useful, Useful, Somewhat useful, Not useful.

    Feel free to comment on why you made that choice.

    • This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.

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The Challenge Initiative is led by the Bill & Melinda Gates Institute for Population and Reproductive Health in the Department of Population, Family and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health.

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