Branding Family Planning Programs

Branding Family Planning Programs What Is It? An idea or promise made to the consumer – or in the case of family planning programs, clients – to distinguish a...

Integrated Outreach

Integrated Outreach What Is It? The provision of health services by trained service providers outside health facilities. By taking health care services to...

Mass Media

Mass Media What Is It? Communication channels that can reach large audiences, such as radio, TV, newspapers, the Internet and billboards. When used effectively,...

Social Mobilization

Social Mobilization What Is It? The process through which ministries, donors, implementing partners and communities work together strategically to raise awareness...

Community Health Workers

Community Health Workers What Is It? Volunteers or paid employees that bring health information and services to people where they live and work, rather than...

Scientific Approach to Behavior Change

Scientific Approach to Behavior Change Why is it important to take a scientific approach to behavior change related to demand generation? Start with a proven...